Project Notes

Share Button

THE OBJECTIVES:

  • To encourage newscientist.com and newsletter recipients to print a voucher to get money off New Scientist in stores
  • To increase data capture and create a database of potential customers

CREATIVE SOLUTION:

The offer was to print an online voucher entitling the user to £1 off any issue of New Scientist. The user could only print one voucher, and their name was printed on the voucher to reduce the possibility of malredemptions. The vouchers could be used in newsagents. I created a lead generation page on newscientist.com, an online ad campaign and 2 emails were sent to 20,000 UK non subscribers.

RESULTS:

A total of 2,259 users filled out the form , 2,118 printed a voucher (a 6.2% drop out rate), and a total of 928 went on to use their voucher (a 43.8% redemption rate). There was a total of 3,329 page visits, 1,548 of which came from a referring url and 70% of those came from moneysavingexpert.com, where 2 users posted details of the promotion on the forums. Other referring sites include PaidToShop and PeazyShop.

  • design
  • Fireworks
  • Flash
  • integrated ad campaigns
  • New Scientist
  • UI Design
  • Wireframe

Design Elements

nsCoupon_element1