New Scientist magazine was launched in 1956 “for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences”. The brand’s mission is no different today – for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.
NewScientist.com was launched in 1996 and I joined the team in 1997. The site now carries an archive of over 100,000 content pieces. The latest design include specific channels to cater for its audience’s wide variety of interests. The website includes news and features, engaging headlines, fascinating stories and amazing facts, delivered through the latest news slots, in-depth articles, video, blogs and social networks.
- integrated ad campaigns