- Create an online presence
- Maintain and promote awareness of the brand
Core illustration: We created an illustration that is the core of the brand. Its style is used in all of Kalia’s communication assets
Brand guidelines: cathytollet.com defined brand guidelines for Kalia’s communication. Colours, typography, contrast & proportions, style of imagery etc… A document on Brand Guidelines was delivered in PDF format.
Stationary and other brand assets: We also created business cards, email signature, Power Point presentations in the brand style to create consistency in Kalia’s communication strategy
Email campaign: An email campaign was sent out to announce the launch of the site and raise brand awareness