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I build enduring partnerships with leading brands by creating work that makes an impact and delivers results. Below are some of my clients

Awards and Press

Over the years, my contribution to the industry has been recognised by the experts. I have won awards and my work has been mentioned in the press, as sampled below.



PPA AWARDS

2002 & 2006 BEST INTERACTIVE CONSUMER MAGAZINE OF THE YEAR AWARD

My redesign of NewScientist.com in 2002 helped the magazine won this prestigious award of the publishing industry



SMASHING MAGAZINE BEST OF BOOK

2012 BEST OF THE WEB BOOK

Smashing magazine is the authoritative website for professional web designers and developers. Every year, they publish books on the industry’s best practices and trends. I was extremely honoured to see online typographic skills mentioned in Smashing magazine 2012 Best of Book



SEOMoz – BEST PAYWALL UX

CONVERSION RATE LESSONS FOR NEWSPAPER PAYWALLS

SEO and social monitoring software makers, SEOMoz, reviewed several paywall designs in 2010 and used my designs for NewScientist.com as a successful UX design:

This [paywall] isn’t saying “you can’t read this article unless you pay”, this is saying “look how great it would be if you subscribed to New Scientist!”. There are really nice visual calls to action and there’s even a 20% discount in there! Sweet.

Read the article: http://www.seomoz.org/blog/conversion-rate-lessons-for-newspaper-paywalls

View design: http://www.cathytollet.com/showcase/new-scientist/



HOMEPAGE USABILITY

JAKOB NIELSEN & MARIE TAHIR

Jakob Nielsen (usability guru) used my redesign of NewScientist.com as an example of a successful homepage usability design in his 2001 book, Homepage Usability.

This is a nicely organised page that doesn’t look cluttered, even though it shows a good deal of content



DISCOVERY CHANNEL EVENING NEWS

INTERACTIVE GRAPHIC FEATURED IN NEWSROUND

In 2011 Discovery Channel featured an interactive graphic I created for Newscientist.com in their evening news slot. The interactive graphic highlights the difference between consumer perception of how green a brand is and the reality

Watch now: Hey, green spender: Consumer perception vs environmental realities